Who are we?
The Oscoda Area Convention & Visitor’s Bureau is a non-profit organization established under Michigan Public Act 59 serving the Greenbush-Oscoda-AuSable area.
What is our purpose?
The Oscoda Area Convention & Visitor’s Bureau is a non-profit corporation dedicated to identifying and attracting tourists to the Greenbush-Oscoda-AuSable area through direct marketing efforts and to advocate pro-tourism legislation at the regional, state, and federal level.
What is the Community Convention and Tourism Marketing Act (P.A. 59)?
In 1984, Public Act 59, the Community Convention and Tourism Marketing Act was established in the State of Michigan to assess motels and resorts to promote tourism. This law requires membership by all ten (10) or more transient rental unit facilities in the Greenbush-Oscoda-AuSable area. Additionally, properties with 4-9 units, providing transient lodging may voluntarily join the OACVB.
What is an assessment?
Under the provisions of P.A. 59, all active members are responsible for the collection of a 2% assessment on all taxable transient lodging transactions (sometimes referred to as a “Pillow Tax”), which is reported and submitted monthly along with State Use Tax returns. P.A. 59 allows active members to add this assessment, payable by their transient guests, in much the same way that sales tax is added to the purchase price of goods sold.
An Assessment Form is provided by the OACVB for the purpose of reporting the collected assessment each month, which is submitted with the collected assessment directly to the accounting firm of Stephenson, Gracik, & Co. in East Tawas.
How is the assessment used?
The OACVB is governed by a local, elected Board of Directors. The board is responsible for establishing a budget, developing and approving a marketing plan, and implementing marketing activities. This structure allows the assessment collected by the active members of the OACVB to be managed by local people to benefit tourism in our region directly.
The OACVB marketing plan outlines the goals and initiatives of the marketing strategy used to promote the Greenbush-Oscoda-AuSable area. Each year the Board of Directors reviews the marketing plan to ensure that the initiatives are relevant to current market conditions.
How does my business benefit from the work of the OACVB?
The assessment collected by the OACVB allows active lodging partners to benefit from an integrated marketing program that, in most cases, exceeds the typical advertising budget of a local business entity. The collected assessment creates the ability for the OACVB to tell a regional story to travelers regarding the 4-season travel experience of our region using a professionally designed, multi-media approach to attract new visitors, encourage longer stays, and inspire return visits.
Current Strategic Marketing Goals include:
Further details regarding the initiatives planned to achieve the above goals can be found in the OACVB Marketing Plan.
How can I make the most of my partnership with the OACVB?
Beyond the collection and submission of the lodging assessment, active lodging partners can further benefit from their partnership with the OACVB by: